Taking Retinol to the Max

Olay

Re-launching Retinol with impact; a bold new VI and campaign.

Project involved:
CGI - Photography - Social - Shopper - Digital - Advertising

Role: Creative, art direction, design & copy
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Agency: Brave

Art direction: Jasmine O'Dell
Creative Direction: Caroline Paris

Photography: Charlotte May
CGI: WILD

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Project summary

Introducing the first of the Max collection; Retinol24 Max.

We were tasked with launching the product across all markets with a big idea and a distinctive look and feel.

The idea had to premiumise the brand and educate skin fanatics that RetMax was 40% more potent.

Because retinoid works hard, renewing skin cells overnight. We compared It to a good night's sleep. And we all know, that a great night's sleep, can do wonders for your skin. So imagine that, max-imised!

 

A suite of CGI dreamscapes were created, in partnership with WILD. Bringing to life the main themes of hydration, night time and smoothness.

Key visuals, activation ideas and a large toolkit was created to be used throughout the UK and Europe. Covering brand awareness and assets used to educate and to tackle barriers about Retinol.

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Part education, part inspiration, the CGI visuals worked hard for us - Populating social toolkits, instore, physical, & online touchpoints.

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Want to talk about a job or project? 
Drop me a line
helloshanehorn@gmail.com

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