Showing the ripple effect

Galaxy

Chocolatey content to show how smooth and sustainable Galaxy Ripples are.
 

Project
summary

3D
Advertising
Social

Agency: Born Social
3D Design: Luke Evans
Design Direction: Charlotte Ryan
Creative Strategy: Clara Wallin

My role: Creative direction, art direction & design 

Brief
Create a campaign to celebrate Ripple's great taste and responsible production. And compliment Galaxy's new proposition. 

Solution
We designed a Rube Goldberg-inspired machine to illustrate the knock-on effect of a Ripple - each twist and turn highlighted Galaxy’s sustainable cocoa farming and smooth taste.

We chose storytelling formats - on Pinterest and Instagram Stories. And tested a suite of different formats and durations.

Using their iconic gold palette with Galaxy's new color accents, we enhanced the luxe, feminine vibe with lighting and textures. 

Impact
I contributed to evolving the design direction, managed the delivery team, and supported resourcing and budgeting.

The project was completed ahead of schedule. And hit our production profit targets.

This Rube Goldberg-inspired machine brings to life the knock-on effect of a Ripple.