Showing the ripple effect

Galaxy

Chocolatey content to show how smooth and sustainable Galaxy Ripples are.
 

3D
Advertising
Social

Agency: Born Social
3D Design: Luke Evans
Design Direction: Charlotte Ryan
Creative Strategy: Clara Wallin

My role: Creative direction, art direction & design 

Project
summary

On the back of Galaxy’s new proposition – Your promise has power – we were tasked with creating a campaign that highlighted the great taste and responsible production behind the Galaxy Ripple.

Our Rube Goldberg-inspired machine shows the knock-on effect of a Ripple.

Each step or obstacle shines a light on Galaxy’s sustainable Coaca farming. Or hints towards the smooth and spectacular taste.

Incorporating the iconic brown and gold palette with pops of their new colours, we used lighting and textures to dial up the luxe femme vibes.

The campaign utilised storytelling formats - pushed out across Pinterest and Instagram Story formats.

I helped evolve the design direction, set up and managed the delivery team, and supported resourcing and budgeting.

This Rube Goldberg-inspired machine brings to life the knock-on effect of a Ripple.