About
Profile
Designer, Art Director, and Creative.
Multi-disciplined, enthusiastic, curious, and obsessively online.
Passionate about great ideas, great storytelling, and great craft.
Over the last 13 years, I have worked for a range of creative agencies, from advertising networks to independents. Working with brands big and small - from finance to beauty.
A thinker, and do-er – I provide creative strategy, conceptual thinking, art direction, and design direction, across a mix of campaign, brand, visual identity, digital, content, and social-first briefs.
As a good problem solver with good vibes, I thrive in using my skills, infectious energy, and give-a-shit attitude to get the best out of my team and any brief that's thrown my way.
I also understand the power of good leadership and pride myself on being an empathetic and hands-on creative leader. And lecture at Norwich University of Arts, helping the next generation of creatives.
Places
Freelance Designer & Art Director
Sportfive
Accenture Song
me&dave
Wasserman
Borne
Ark
Krow X
Sticker Studios
Livity
May 2023 - Present
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Part-time Lecturer
Graphic Communication
Norwich University of Arts
Present
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Head of Creative
Born Social
Nov 2022 - May 2023
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Social & Digital Design Director
Brave
Jan 2021 - Oct 2022
Freelance Snr Art director
Brave
Sept - Dec 2020
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Head of Creative
Bandstand
2016 - Sept 2020
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Snr Art Director
Waste Creative
2016
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Art Director & designer
Saatchi & Saatchi
2013 - 2016
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Designer
Billington-Cartmell
2011- 2013
Clients & sectors
Beauty
Olay
Pantene
Old Spice
John Frieda
St.Ives skincare
Drinks
Captain Morgan
Funkin Cocktails
Rekorderlig
Starbucks
Virgin Wines
Lifestyle
Uber Eats
Uber
HomeAway / Vrbo
Swatch
Finance
HSBC
VISA
Revolut
Luxury
Orluna
Sport
Xylem
Acronis
HSBC
The National Lottery
Telecoms
Giffgaff
Deutsche telekom
EE
Entertainment
Netflix
Channel 4
Education
Girls Day School Trust
University of Newcastle
University of Essex
IU of Applied Sciences
Royal Academy of Engineering
Consumer goods
Five Guys
Mars
Mr. Kipling
Mikado
Pampers
Arla foods
OXO cubes
Surf
Lucozade
Pot Noodle
Candy-Land
Tassimo
Sharwoods
Durex
TCC
Utilities
Opus Energy
Drax
Biffa
Property
Landsec
JLL
Quintain
Auriens
Disciplines
Campaign / OOH / Earned & Paid Social / Display / Branding / Packaging /
Layout & presentation / POS & retail / Visual & UI design / Design for motion
Key skills
Conceptual thinking & ideation
360 campaign design
Art direction
Pre and post-production
Social-first thinking & executing
Short-form copywriting
Excellent communication skills
Leadership & line management
Recommendations
Paddy Smith / ECD & Partner @ Born Social
"Put simply, Shane is a strong creative and leader. He brought a high level of technical design experience with a confident creative voice, able to push ideas to be bigger whilst also being fixated on details. He's an empathetic leader balanced well with a direct and ambitious approach."
Char Hamill / COO & Partner @ Born Social
"Shane is a highly skilled creative professional with the keenest eye for detail. He has the ability to positively impact any project he is part of and will guarantee the highest quality outcome. His technical capability and work ethic are equally impressive. I thoroughly enjoyed working with him and I couldn’t recommend him more."
Franki Goodwin / CCO @ Saatchi & Saatchi
"Shane is a brilliantly talented creative. He conjures amazing visual and verbal ideas from every brief that is thrown at him, no exceptions. He is incredibly hard-working and passionate about great ideas and great execution. He's a team player, always working towards the best result for the project. He works fast, and always delivers, no matter what the deadline. He is brilliant visually, but also conceptually – driving great concepts with inspired art direction. I wouldn't hesitate to recommend Shane to anyone."
Bruno di Lucca / Director of Creative Content @ Burberry
"Everything he touches turns into gold - there's no better way to start Shane's recommendation. There's not a single project that I've worked with him that he wasn't passionate about and didn't add value too. His eye for detail and creative thinking blows everyone away, and because of his design background, he goes really deep on craft - making his ideas and execution work together in a beautiful way."
Recognition
Creative Circle Gold Judge / Social & PR 2024.
The Drum 'Best B2B Rebrand' / Our Orluna rebrand was recognised at the Drum Design Awards.
Gold Cannes / Our Vangardist magazine HIV+edition, received 2 Gold Lions.
The Drum 'Work of the week' / 'This Is Engineering' voted 'work of the week' - recognised as a bold social campaign and exciting rebrand of engineering.
FWA and AWWWARDS / The Candy-land website was featured as SOTD on FWA & AWWWARDS.