Wembley's
alive with
colour

Quintain

Rebranding and marketing Wembley Park, as London's hottest new destination.

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Branding
Art Direction

B2B campaign
Digital
Film

Agency: Bandstand
Design: James Clarke
Copy: Will Miles
Set design: Katie Fotis
Photographer: Ilka and Franz

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One eyeland photography awards - Still life - Silver
Moscow International foto awards - Silver
 

My role: Concept, art direction & design

Project
summary

Bandstand was appointed to work for property development giants Quantain. Working alongside BBH, we developed the brand and launched a marketing campaign for Quintain’s £2bn Wembley Park development.

Our brief was to encourage retailers, restaurants, and brands to buy into the 8.8 million sq ft of mixed-use space available at this exciting new scheme neighbouring Wembley Stadium.

In fact, one of the biggest challenges of the project would be shifting the perception that Wembley is purely an event destination.

We began by helping Quintain develop the placemaking strategy, defining four distinctive quarters combining green space, leisure facilities, food and drink, shopping, residential, events, and designated pop-up space.

We wanted to represent the types of things Wembley Park will be known for. Such as food and drink, retail and green space.

Because the area was a construction site, we used playful conceptual imagery to portray all the different (potential) retailers at Wembley Park.

Each representation was always reimagined in a crafty way. We created weird and wonderful versions of the types of things that would be expected at Wembley Park.

Working with the wonderful photography duo, Ilka and Franz to design, style and shoot 25 vibrant images to be used within the campaign. And DOP Vlad Jakovlev to shoot video content.

Awards
The imagery created for the campaign picked up a Silver award, in the One eyeland photography awards, within the still life category. And another silver award, for advertising in the Moscow International foto awards.

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