Wembley's
alive with
colour

Quintain

Rebranding and marketing Wembley Park, as London's hottest new destination.

Project
summary

Branding
Art Direction
B2B campaign
Digital
Film

Agency: Bandstand
Design: James Clarke
Copy: Will Miles
Set design: Katie Fotis
Photographer: Ilka and Franz
DOP: Vlad Jakovlev

My role: Concept, art direction & design

Brief
Wembley Park was getting a big glow-up. 

Quintain (property developer) tasked us to create a brand identity for the Wembley Park development. And a multi-phased campaign to shift Wembley's perception and eventually, lease space to new businesses.

Solution
To encourage people to think of Wembley Park as more than an event space, we developed a placemaking strategy to create four unique quarters: Green spaces, leisure facilities, shopping, dining, and residential areas.

To overcome the fact the site was under construction, we used playful, conceptual imagery to represent potential retailers and attractions - Each representation was always reimagined in a crafty way. 

Working with the wonderful photography duo, Ilka and Franz we crafted 25 vibrant, imaginative images, alongside video content by DOP Vlad Jakovlev, to bring the vision of Wembley Park to life.

Impact
I led the project - from ideation to creative direction while overseeing the delivery team

The campaign successfully shifted perceptions of Wembley Park, generating interest from key stakeholders.

The campaign imagery won two Silver awards—One Eyeland Photography Awards and Moscow International Foto Awards—solidifying its creative impact.