Don't just glow up, show up
Olay
Giving the gift of skin confidence - a Christmas campaign that celebrates the transformative power of Olay skincare.
Illustration
Packaging
Advertising
Social
Shopper
Agency: Brave
Design: Tim Nejad, Jasmine O'dell
Creative Direction: Caroline Paris
Illustration: Alia Penner
My role: Concept, art direction & design
Project
summary
Olay is proven to deliver transformative results in less than 2 weeks, making it the perfect prep for the busy festive season.
And when you’re looking good, you’ll feel good - Our idea encourages our audience to put their best face forward, glow up, and show up to all of their festive events.
To create desirability for customer and retailers, we collaborated with Alia Penner - an artist who uses shape and colour to add magic to editorial images.
Under my direction, Alia helped us create limited edition jars, packaging and giftset’s - which we named our Glow Up & Show Up kits which were adapted for markets throughout Europe.
The playful look and feel utilised stars and sparkles, to visualise the physical and emotional transformation of the skincare.
Working with Alia Penner, we created a limited-edition jar, bespoke packaging and glow-up kits.