Keeping Uber moving

Uber & Uber Eats

Leading a suite of always-on content across the Uberverse - for Rides and Eats. 

Advertising
Social

Agency: Born Social
Design: Charlotte Ryan, Juanjo Vega & Ben Chan
Creative Strategy: Sam O'Sullivan, Matt Talant, Juanjo Vega & Saff Kelly

My role: Creative direction, design direction & copy

Project
summary

We knew social would unlock brand love for Uber across key European markets, including the UK, France, Spain, Portugal, and Germany.

My role was part leadership and part hands-on, I acted as CD, guiding and providing feedback to a dedicated team servicing Uber.

Working with the Social Media and Strategy departments, I ensured our work aligned with Uber's business objectives, employing an engaging mix of lo-fi content, memes, community management, and social trends.

I collaborated with market creatives and social media managers to develop Monthly Content Plans, EMEA-wide toolkits, and proactive social-first ideas covering themes from safety to food trends.

Our efforts deepened Uber's connection with its audience and helped push the needle on brand loyalty.

Driving business objectives and resonance through lo-fi content creation, creator-led content, community management, and social trends. 

I helped oversee 4 market's Monthly Content Plans and multiple toolkits.