Keeping Uber moving

Uber & Uber Eats

Leading a suite of always-on content across the Uberverse - for Rides and Eats. 

Project
summary

Advertising
Social

Agency: Born Social
Design: Charlotte Ryan, Juanjo Vega & Ben Chan
Creative Strategy: Sam O'Sullivan, Matt Talant, Juanjo Vega & Saff Kelly

My role: Creative direction, design direction & copy

Brief
Unlock brand love for Uber across key European markets, including the UK, France, Spain, Portugal, and Germany, using social media.

Solution
'In market' local creatives and social media managers to develop Monthly Content Plans, EMEA-wide toolkits, and proactive social-first ideas covering key themes from safety to food trends as-well as moments in culture.

Consisting of lo-fi content, creator collaborations, memes, community management, and social trends.

Impact
As Creative Director, I led and collaborated with a dedicated team, aligning our work with Uber's business objectives.

Our efforts deepened Uber's connection with its audience and helped push the needle on brand loyalty.

Driving business objectives and resonance through lo-fi content creation, creator-led content, community management, and social trends. 

I helped oversee 4 market's Monthly Content Plans and multiple toolkits.