Supporting
skin science

Olay

A campaign aimed at increasing female representation in STEM while rejuvenating skin.

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Illustration
Packaging
Advertising
Social
Shopper

Agency: Brave
Creative Direction: Caroline Paris
Illustration: Linda Baritski

My role: Concepts, art direction, design & copy

Project
summary

With reports of the ever-widening Gender Gap surrounding many careers. We wanted to shine a light on superwomen in science and pledge our support in closing that gap!

This campaign raised awareness of Olay's heritage of innovation in skin science, while also campaigning for more diversity within STEM careers. 

Proceeds of our limited edition jars we're given to charities to help support and inspire women into careers in science. 

Using Linda Bartiski's colourful and playful style - we used 2D illustrations to show the link between powerful skincare made by brilliant and powerful scientists.

The campaign consisted of packaging, POS, social toolkits, and giftsets.

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To reaffirm our skin science credentials, Linda Bartiski helped us create a limited edition jar, with proceeds supporting women in STEM.

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