Supporting skin science
Olay
A campaign that boosts the number of women in STEM, as well as their skin.
Project involved:
Branding - Packaging - Social - Shopper
Role: Creative, art direction, design & copy
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Agency: Brave
Creative Direction: Caroline Paris
Illustration: Linda Baritski
Project summary
Inspired by reports of the ever-widening Gender Gap surrounding many careers. We wanted to shine a light on superwomen in science and pledge our support in closing that gap!
This campaign raised awareness of Olay's heritage of innovation in skin science, while also campaigning for more diversity within STEM careers.
Proceeds of our limited edition jars we're given to charities to help support and inspire women into careers in science.
Using Linda Bartiski's colourful and playful style - we used 2D illustrations to show the link between powerful skincare made by brilliant and powerful scientists.
The campaign consisted of packaging, POS, social toolkits, and giftsets.
To reaffirm our skin science credentials, Linda Bartiski helped us create a limited-edition jar, with proceeds supporting women in STEM.
