Skincare with super powers

Olay

A unique Mother's Day collaboration to empower super Mum's everywhere.

Project
summary

Advertising
Packaging
Digital
Social
Shopper

Agency: Brave
Creative Direction: Caroline Paris
Illustration: Nadia Flower

My role: Creative, art direction & design

Brief
Briefed to create a Mother's Day campaign for Olay, we created a limited-edition giftset to stand out on shelves. 

Solution
Olay understands that all Mum's are pretty heroic; They endure hours of labor, operate on minuscule sleep, deal with Lego bits under their feet, and much much more.

This campaign showed super mums they deserved skin care as powerful as they were. 

The look and feel was brought to life by artist Nadia Flower. Her style is edgy and lo-fi - using tip-ex, linework, ink, and watercolours. This brought a strong edgy aesthetic to the brand and supported our campaign idea.

Impact
Under my direction, Nadia helped create campaign assets - rolled out online, and in-store, including a limited edition branded jewelry box.

Working with Nadia, we created a distinctive look and feel that brought to life the superpowers of Olay products.