Skincare with super powers

Olay

A unique Mother's Day collaboration to empower super Mum's everywhere.

Illustration
Advertising
Packaging
Digital
Social
Shopper

Agency: Brave
Creative Direction: Caroline Paris
Illustration: Nadia Flower

My role: Creative, art direction & design

Project
summary

Briefed to create a Mother's Day campaign for Olay, we created a limited-edition giftset to stand-out on shelves. 

Idea
Olay understands that all our Mum’s are pretty heroic; They endure hours of labor, operate on minuscule sleep, deal with lego bits under their feet, and much much more. So, This Mother’s day, Olay wanted to give Mum extra superpowers to ‘Face Anything’.

This campaign celebrated the super women in our lives, and the superpowers of Olay products - showing women they deserved skin care as powerful as they were. 

The look and feel was brought to life with Nadia Flowers edgy style.  Unconventionally, we pursued an artist whose style is a bit punky and rebellious. Nadia uses lo-fi materials like tip-ex, ink, watercolours and line work. This brought a strong edgy aesthetic to the brand and supported our campaign idea.

The campaign was rolled out online, and instore, including a limited edition branded jewelry box.

Working with Nadia, we created a distinctive look and feel that brought to life the superpowers of Olay products. 

The collaboration was integrated across social, instore and packaging.