Skincare with super powers
Olay
A unique Mothers Day collaboration to empower super Mum's everywhere.
Project involved:
Branding - Packaging - Social - Shopper
Role: Creative, art direction & design
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Agency: Brave
Creative Direction: Caroline Paris
Illustration: Nadia Flower
Project summary
We understood that something like Mothers Day was a key period for Olay and retailers, we wanted to create limited edition packaging and gifts - creating stand-out, excitement, and desirability.
Idea
Olay understands that all our Mum’s are pretty heroic; They endure hours of labor, operate on minuscule sleep, deal with lego bits under their feet, and much much more. So, This Mother’s day, Olay wanted to give Mum extra superpowers to ‘Face Anything’.
This campaign celebrated the super women in our lives, and the superpowers of Olay products - showing women they deserved skin care as powerful as they were.
The look and feel was brought to life with Nadia Flowers edgy style. Unconventionally, we pursued an artist whose style is a bit punky and rebellious. Nadia uses lo-fi materials like tip-ex, ink, watercolours and line work. This brought a strong edgy aesthetic to the brand and supported our campaign idea.
We created a toolkit of social assets for the campaign. As well as a suite of POS and a limited edition branded jewelry box.
Working with Nadia,
we created a distinctive look and feel that brought to life the superpowers of Olay products.
The collaboration was integrated across social, instore, and packaging.
