Beautifully lit
Orluna
Launching Orluna's beautifully lit range, inspired by nature itself.
Project involved:
UX - CGI - Film - Press - Website - Social - Advertising
Role: Creative, art direction & design
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Agency: Brave
Copy: Paul Pearson
Creative Direction: Paul Pearson
Design: Rupert Knowlden & David Mcloughlin
CGI: Found & Gonzalo Miranda
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Awards:
Indigo Design awards 2021 - Interior - Gold
The Drum Awards 2021 - B2B branding - Winner
Project summary
Orluna, are the experts at creating beautifully lit spaces - From boutique hotels to multi-million-pound homes, Orluna’s innovative LEDs are inspired by nature itself, and bring the outside indoors.
Building on the success of Orluna’s new brand identity and Origin Natural technology, the brand was about to launch a further 6 new ranges.
We invited lighting and interior designers to imagine their ‘whole world, beautifully lit’. With a family of downlights, uplights, linear and floor washers, that were crafted to work together in harmony.
Working closely with FOUND, we designed 7 aspirational rooms from scratch to showcase the power and mood of each range. Brought to life through motion, we chose rich textures, colours, stand-out architecture, and bespoke furniture that would be enhanced by each type of light.
The website was redesigned and redeveloped to cater for a broader range of products, to provide better scope when ordering, and to better inspire designers.
We built a number of hard-working assets that were used across sales packs, the website, social media, advertising, and packaging. The project involved creating a suite of product CGI images and videos, shots of each type of flower, and detailed beauty shots of furniture.
FOUND help bring our vision to life - Together we we're architects, artists, product designers and engineers.
Our stylised interiors and beautiful flora helped build a suite of collateral - from packaging to social posts.
The website was redesigned, developed, and future-proofed to house its new broad range.
