Beautifully lit branding

Orluna

Creating Orluna’s brand world and launching their beautifully lit range across online and offline touch points.

Branding
Art Direction
Film
Advertising
Digital
Social
Packagaing

Agency: Brave
Creative Direction: Paul Pearson
Design: Rupert Knowlden & David Mcloughlin
CGI: Found & Gonzalo Miranda
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Awards:
Indigo Design awards 2021 - Interior - Gold
The Drums Awards 2021 - B2B branding - Winner

My role: Creative, art direction & design

Project
summary

Orluna, are the experts at creating beautifully lit spaces - From boutique hotels to multi-million-pound homes, Orluna’s innovative LEDs are inspired by nature itself, and bring the outside indoors.

Building on the success of Orluna’s new brand identity and Origin Natural technology, the brand was about to launch a further 6 new ranges, and its sustainable design processes.

Our campaign encouraged lighting and interior designers to imagine their ‘whole world, beautifully lit’. With a family of downlights, uplights, linear and floor washers, that were crafted to work together in harmony.

Working closely with FOUND, we designed 7 aspirational rooms from scratch to showcase the power and mood of each range. Brought to life through motion, we chose rich textures, colours, stand-out architecture, and bespoke furniture that would be enhanced by each type of light.

The website was redesigned and redeveloped to cater for a broader range of products, to provide better scope when ordering, and to better inspire designers.

We built a number of hard-working assets that were used across sales packs, the website, social media, advertising, and packaging. The project involved creating a suite of product CGI images and videos, shots of each type of flower, and detailed beauty shots of furniture.